Last updated: April 23, 2025

This Privacy Statement (“Statement”) sets out how KEEN, Inc. and its subsidiaries (“we”, “us”, “our”) collect, use, process and disclose information about you when you visit and/or place an order for our products through one of our branded KEEN websites (the “Websites”) or when you otherwise interact with us, such as in our stores, at an event, through our customer support channels, or on social media.

The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information.

Information You Give Us

We collect information you provide directly to us. For example, information provided when you create an account, fill out a form, post a review, make a purchase, correspond with us, request customer support, or enter into any of our competitions, promotions, sweepstakes or surveys.   

The types of information that we collect include name, email address, telephone number, username and password, date of birth, billing and shipping addresses, photos, videos, stories and any other information you choose to provide. If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information.

If you access and use our Pro Sites, we or our third-party verification providers may collect other information from you to validate your identity and employment status at an eligible partner, including photographs of your paystubs/pay slips or your work email address.

Information We Collect Automatically                                              

We automatically collect certain information about your interactions with us, including:

  • Transactional information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
  • Device and usage information: When you visit our Websites, we may automatically collect information about how you access our Websites, including your IP address, log-in information, browser type and version, browser plug-in types and versions, operating system and platform. We also collect information about your activity on our websites, including URL clickstream to, through and from our Websites, download errors, length of visits to certain pages and page interaction.
  • Information collected by cookies and other tracking technologies: We collect information about your interactions with the Websites and links you click in our marketing emails using cookies, web beacons and similar tracking technologies. These technologies help us improve our marketing emails, Websites and your experience, see which areas and features of our Websites are popular, and count visits. For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Cookies and Other Tracking Technologies section below (or click here).
  • Video and images: We collect video recordings and photographs in our stores for security, fraud, and loss prevention purposes.

Information We Collect from Other Sources

We obtain information from other sources. For example, we may collect information from third-party platforms like social media if you use those platforms to access the Websites (or vice versa).  We also collect information from identity verification services, advertising networks, marketing and advertising companies, market research companies, data analytics providers, mailing list providers, and data co-ops, such as your contact information and information about your previous purchases from other companies and product preferences.  We also obtain information from our wholesale partners and other third parties that sponsor events that we participate in, such as contact information and participant feedback.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

Use of Information

We use the categories of information we collect to operate our Websites and to deliver the products you order. We also use the information we collect to:

  • Provide, maintain, and improve our products and Websites;
  • Personalize your experience with us;
  • Send you technical notices, security alerts, support messages and other transactional or relationship messages;
  • Communicate with you about products, services, and events offered by KEEN and others, and provide news and information that we think will interest you (see the Communications Preferences section below for information about how to opt out of these communications at any time);
  • Provide and administer our loyalty program;
  • Monitor and analyze trends, usage, and activities in connection with our products and Websites;
  • Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section below);
  • Facilitate contests, sweepstakes, and promotions, and process and deliver entries and rewards;
  • Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of KEEN and others;
  • Comply with our legal and financial obligations;
  • Carry out any other purpose described to you at the time the information was collected.

We engage others to provide analytics, serve advertisements, and perform related services across the web. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your activity. Some of our advertising partners enable us to translate your email address or phone number into an identifier that can’t be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain laws. To learn more about the choices available to you with respect to these practices, see the Opting Out of Targeted Advertising, Sharing, and Sales in Section V below.